If you want to earn from music promo, artist features, and paid campaigns — you need a media kit.
A media kit (or rate card) shows clients what your blog offers, how much you charge, and why you’re worth it.
This 2025 guide shows you how to create a professional media kit and rate card for your Nigerian music or entertainment blog — even if you’re just starting out.
📌 What Is a Media Kit?
A media kit is a one-page (or short PDF) presentation that includes:
- 📊 Your blog stats (traffic, followers, region)
- 💼 What services you offer (e.g., blog features, banner ads, music promos)
- 💸 Pricing (rate card)
- 📧 How to contact or book you
It tells artists and advertisers: “Here’s what I can do for you — and what it costs.”
📋 What to Include in Your Media Kit (2025 Format)
- 1. Logo + Tagline
Show your blog name, logo, and niche (e.g., GbeduHQ – Discover New Nigerian Sound). - 2. About Your Blog
Write 2–3 lines on what your blog does and who it serves.
Example: “GbeduHQ covers the latest Afrobeats releases, artist interviews, and youth culture stories in Nigeria. Our audience includes students, music lovers, and rising talents.” - 3. Blog Stats
Use your analytics tool to display:- Monthly traffic (page views, users)
- Top countries (e.g., Nigeria, UK, US)
- Social media followers (Instagram, WhatsApp list, X)
Add charts or icons to make it visual.
- 4. Services Offered
List what clients can buy from you:- 🎤 Artist Feature Post
- 🎵 Music Promotion Package (blog + WhatsApp broadcast)
- 📸 Sponsored Instagram/X Post
- 🎙 Interview or Guest Post
- 📰 Homepage Banner (30 days)
- 5. Pricing Table (Rate Card)
Clearly list what each service costs.
Example:Service Price (₦) Basic Artist Feature (with links) ₦7,000 Full Promo Package (blog + IG + WhatsApp) ₦15,000 Exclusive Interview Article ₦10,000 Sidebar Ad (1 week) ₦5,000 - 6. Testimonials or Previous Clients
Add 1–3 quotes from past clients or artist screenshots. Even Instagram replies count. - 7. Contact Info
Show how to reach you: email, WhatsApp, or form.
Example:Email: gbeduhqpromo@gmail.com | WhatsApp: +234-XXXXXXXXXX
🛠 How to Create Your Media Kit
- 🎨 Use Canva: Search “Media Kit” or “Pricing Sheet” template
- 💻 Export as PDF or image file
- 📄 Upload to your site (e.g.,
/media-kit) or share via WhatsApp
💡 Add it to your menu: “Promote With Us” → links to your media kit page.
📢 Pro Tips for 2025
- 🔥 Update stats monthly to stay relevant
- 📈 Create 2–3 promo bundles with discounts
- 📥 Add a simple booking form for artists to request services
✅ Final Thoughts
Every serious blog needs a serious rate card. Your media kit shows you mean business — and it helps you earn more from each brand or artist interaction.
Don’t wait for a brand to ask. Send your media kit like a pro — and get paid for your platform.
🎯 You don’t just blog for free — you create value. Make sure your rates reflect it.
📌 Call to Action
💬 Want help reviewing your media kit? Drop your link or send a screenshot in the comments.
📥 Need a free Canva template for your media kit? Subscribe to our newsletter below.
