Are artists ignoring your promo offers? Or saying, “I’ll get back to you” — but never do?
Chances are, your promo packages are too basic or unclear.
This guide breaks down how to create irresistible music promo bundles that artists in Nigeria (and abroad) will pay for — even if you’re just starting your blog.
💡 Why Promo Bundles Work
- ✅ They feel more valuable than single services
- ✅ They help artists understand exactly what they’re paying for
- ✅ You can charge more — while offering a clear benefit
📦 Step 1: Define Your Core Services
Start with what you already offer:
- 📰 Blog Feature (with backlinks)
- 📸 Instagram or X (Twitter) Post
- 📲 WhatsApp Broadcast or Status Promo
- 🎧 Playlist Placement or Lyric Post
💡 Tip: Even if you don’t have a huge following, your consistency + niche still has value.
🔧 Step 2: Create 2–3 Promo Tiers
Structure your bundles like this:
| Package | What’s Included | Price (₦) |
|---|---|---|
| Basic Promo | Blog post + WhatsApp Status | ₦5,000 |
| Standard Promo | Blog feature + Instagram Post + WhatsApp Broadcast | ₦10,000 |
| Premium Promo | All Standard + Interview Feature + 7-day homepage banner | ₦15,000 |
🎁 Optional Add-ons:
- 📩 Email blast to your subscriber list
- 🎙 Short video shout-out or voice drop
📝 Step 3: Describe Each Bundle Clearly
Artists hate vague offers. Use specific language:
- ✅ “Featured on our homepage for 7 days”
- ✅ “Posted on IG story + pinned X (Twitter) post”
- ✅ “Permanent blog article with backlink and download/player links”
🎨 Tip: Use Canva to design a clean 1-page pricing flyer (PDF or image).
📣 Step 4: Promote Your Packages
- 📌 Add a “Promote Your Music” page on your blog
- 📲 Broadcast your flyer via WhatsApp + Telegram
- 📥 Share your promo flyer in Instagram stories & highlight it
- 🗣 Tell people to DM “PROMO” to get started
💼 Step 5: Close the Deal Smoothly
When an artist is interested:
- ✅ Ask: “Which bundle fits your goal?”
- ✅ Send your payment details and delivery timeline
- ✅ Use a promo order checklist so you don’t miss anything
💰 Accept payments via bank transfer, Paystack link, or even crypto (optional).
📋 Pro Tips for Closing More Sales
- 💬 Use testimonials or past results screenshots
- 📊 Add stats: e.g., “5k+ monthly blog readers” or “Over 100 promo clients served”
- 💡 Offer occasional discounts for new artists
✅ Final Thoughts
You don’t need a massive platform to earn from promo. You just need clarity, structure, and consistency.
With well-designed bundles, you’ll stop begging for promo deals — and start getting booked weekly.
🎯 Focus on value, not just price — and artists will happily pay.
📌 Call to Action
💬 Want a free promo bundle template or flyer sample? Drop a comment or subscribe below.
📥 Already have a media kit? Link it in the comments — let’s review it!
